Sushi TadaimaLanding page concepts

One Tadaima.
Four directions.

Different ways to welcome people to your table. Monochrome, considered, and with room to breathe.

The Editorial: a serif headline beside a black and white photograph of the chef.

Familiar typography, an asymmetric composition, and a more confident sense of space. The closest evolution of the current brand.

Labrada + UrbanistOpen & editorial
After Dark: restrained light typography on charcoal, with a close-up photograph of nigiri.

An evening mood, close-up photography, and quiet typography. More restaurant-like, with the omakase experience taking centre stage.

UrbanistAtmospheric & intimate
The Modern: large sans-serif typography and a wide photograph of fresh sushi.

Direct, graphic, and easy to explore. Bold type and a wide food photograph, followed by a compact dinner and lunch switcher.

UrbanistClear & graphic
The Invitation: a quiet side navigation and centred welcome, with photographs of dinner and the chef.

A personal welcome from Norihiro. Side navigation, the original fish mark, and the rhythm of a printed dinner invitation.

Labrada + UrbanistPersonal & understated